Social Media
Helping brands share their story.
What I do in a nutshell
- Strategy
- Content Creation
- Community Management
- Influencer Scouting
- Analysis
- Competitive Research
My Strategy
Goals
- Provide Value
- Behind the business, we know the value of our message. It is my goal to share this message with your targeted audience.
- Build Community
- Through what we share, I wish to create a community amongst our audience, encouraging viewers to engage with us and each other in a kind and caring manner.
- Maintain Brand Image
- I plan to provide value and build community while maintaining a consistent brand image and tone through graphics, photography, filming styles, and copy. When someone sees a post from your brand, they know it is you before looking at the username.
Content Pillars
Lifestyle
Lifestyle content allows for our viewers to see our product in action while also creating a space for our customers to see themselves in our story/mission.
Humor
Humor can keep things light and entertaining. It provides areas to create shareable content and promotes positive feelings associated with the brand.
Shareable
I want to make sure your brand is reaching more people outside your already engaged following. Shareable content helps introduce more people to your brand through mutual accounts.
Storytelling
Storytelling content can bring together each of the other 3 pillars, ultimately promoting the brand mission, and eventually leading to customer loyalty.